ASHWORTH X Mountain Yam: New Collection Launch
ASHWORTH Collaborating with Hong Kong designer Mountain Yam
to Evoke Golf Fashion
ASHWORTH, the world’s leading international fashion golf apparel brand, is collaborating with renowned Hong Kong fashion designer Mountain Yam to present the ASHWORTH X Mountain Yam collection, which has garnered rave reviews at CENTRESTAGE, an Asia’s leading fashion event. The crossover collection has unveiled in limited edition, featuring a unique "evolution" aesthetic that redefines golf fashion. Let’s take a sneak peek at this highly anticipated new collection for the season.
The ASHWORTH X Mountain Yam collection revolved around the theme of “Evolution”. The collection embarked on a time journey with the audience to experience the brand’s legacy. Time Vortex exits outside of any normal frame of reference. Within it, light, darkness, matter and energy all blend, divide, shift and change. Bold cuttings combined silhouette elements and floating lines, creating a rippling effect that allows people to step into the unknown time vortex and peek at the future of golf fashion.
For example, the iconic Golfman icon of Ashworth has cleverly evolved into playful and dynamic line patterns. With bold color schemes and modern cuts, the series interprets the concept of golf sportswear on multiple levels, such as incorporating street fashion elements to create contemporary sport fashion.
Combination and Reinvention: A New Look Beyond the Peak
By combining distinct pieces, multiple new and fresh looks are created, showcasing versatile styles with ASHWORTH X Mountain Yam’s highlighted items. Whether it's a T-shirt paired with a vest for a minimalist look, or adding a short jacket for added layers and texture fusion, this combination not only highlights individuality but also embodies a fashionable style, giving a whole new concept of style and adding a stylish touch to your winter look.
Creating the ASHWORTH X Mountain Yam showpiece, the long coat features a ruffled bubble effect, paired with a fitted golf-style skirt embellished with embroidered floating lines at the hem, epitomizing a harmonious blend of loose and tailored aesthetics.
Embracing knitted and woven fabrics, incorporating iconic printed elements, and using sheer mesh to imprint patterns. The unique design highlights floating lines, outlining a ripple effect of light and energy intertwining. When worn, the adjustable details are thoughtful, showcasing an exceptional wearing experience and visual appeal.
Blending street style with golf classics, the men’s collection features half-zip jackets and shorts with a loose cut, in vibrant fluorescent green and standout logos, creating an attention-grabbing aesthetic.
The collaboration brings together ASHWORTH, an internationally acclaimed golf fashion brand, and Mountain Yam, a versatile and inspiring designer, to create a fresh and dynamic golf fashion look beyond the peak.
ASHWORTH X Mountain Yam Collection is available at ASHWORTH outlets and counters below:
- ASHWORTH, 5/F, SOGO Causeway Bay
- ASHWORTH, 3/F, SOGO Kai Tak
- Shop OT217, Level 2, Ocean Terminal, Harbour City, Tsim Sha Tsui
- Shop L1-06, Festival Walk, Kowloon Tong
- Shop 705, Level 7, Times Square, Causeway Bay
- Avenida de Praia Grande, No. 612, Macau
About ASHWORTH
The strength of its quality and style, and the determination of a deeply talented design have ASHWORTH poised to develop functional golf and leisure apparel for both men and women. Meanwhile, the brand has committed to promoting golfing in Hong Kong and has been actively involved in supporting young golf players. The brand has sponsored the Golf Association of Hong Kong, China for consecutive years. ASHWORTH is proud to sponsor the China Hong Kong golf team with custom-designed, highly functional uniforms to compete on the field and achieve remarkable results.
Visit www.ASHWORTHGOLF.com for more information
About Mountain Yam
Mountain Yam is a multi-faceted fashion designer. Yam is not only an entrepreneur, he is also an industry leader, influencer, stylist, speaker, columnist and judge, etc. His personal design mission is to remind people that the world is big, vibrant and full of inspiration. Yam graduated with a master’s degree in fashion design from the Institute of Textiles and Clothing at the Hong Kong Polytechnic University and received various certificates from the Fashion Institute of Technology and Parsons School of Design in New York.
In 2014, Yam was recognised as one of the “Next Generation of Design Talent – 40 under 40” by Perspective Magazine. That same year, he established his own company, My Fashion International Limited. The company consists of three divisions: OBM, ODM and OEM. The designer has a ready-to-wear fashion label, 112 mountainyam. In 2015, Yam received a Dynamic Style Icon Award from Jessica Code Magazine, followed by a Hong Kong Designer Award from Jessica Magazine in 2016. In 2018, Yam was selected to represent the city as part of the Belt and Road International Young Fashion Designers Showcase Tour.